A company successfully builds positive relationships with its customers has accomplished something significant. This can be accomplished in various ways, one of which is by leveraging technology to increase engagement. Digital engagement is now regarded as the foundation for achieving customer engagement. As a result, your business will gain customer loyalty, which will increase sales opportunities.  For this reason, this article will cover digital engagement in greater detail.

Definition of Digital Engagement

Simply put, digital engagement is using technology to connect a business with customers or potential customers. In this case, technology is defined as a platform that enables customers to connect with brands and brands to connect with customers. Today’s technology is already integrated into our daily lifestyle.  Therefore, using it in businesses is beneficial as a method of engaging customers in content activities or internet platforms. Furthermore, positive engagement can lead to brand loyalty and increased business profits. In contrast, negative engagement can impact a company’s brand reputation. Overall, it can be said that digital engagement serves to build relationships with customers.

Strategies to Increase Your Business

Digital engagement is important for businesses because it can help manage customer expectations, improve the customer journey, and generate more marketing conversions. Customer engagement with a company’s digital media will keep them connected to the brand even after making a purchase. Furthermore, businesses can ensure they are completely satisfied with the products and services they receive. If you want to increase your business’s engagement, consider the following strategies.

1. Set Your Business Goals

The first step is to set your business goals. Business goals influence not only the type of social media platform used but also the type of content, target audience, and others.

2. Determine Your Digital Channel

The next step is to determine the digital channels that your target audience may be using. This step assists you in maintaining contact with your audience. First, choose the digital channel that they use the most.

3. Use a Customer Relationship Management Platform

A customer relationship management platform, also known as a Customer Relationship Manager (CRM), is a digital platform that allows you to store and access critical customer data securely. The CRM will generate a datasheet with customer information like purchase history, contact preferences, and even interactions with your brand. CRM allows you to personalize customer service while learning how your strategy affects the customer experience.

So that’s an explanation of digital engagement and how to increase it in your business. It is important to your business’s success. Partnering with companies that can help you implement the solution well is a key role that can help businesses maximize engagement. MitraComm Ekasarana is a trusted partner in digital engagement through its business unit, MitraComm Business Process Service or MBPS. As a subsidiary of Phintraco Group, MitraComm Ekasarana has an innovative and seasoned team in its field, allowing the digital engagement solutions offered to be truly tailored to your business’s needs.

For more information about digital engagement, please contact us at marketing@phintraco.com.

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In the past four years, the expansion of e-commerce has increased significantly. The growth of e-commerce has increased from 2.3 trillion in 2017 to 4.88 trillion in 2021. There is an opportunity for your company if you have your own sales website, even though well-known brands dominate the majority. The presence of an e-commerce website for your product or service will diversify your distribution channels.

5 Important Reasons Why Sellers Need Their Own E-commerce Website

Sellers and brand owners need to provide a variety of sales channels. This is done to avoid regulations that may impact sellers in the available marketplaces. In addition, there are a great number of additional reasons why sellers and brand owners should have their own e-commerce websites. These are the reasons why:

1. Strengthening Brand Value

When you sell a product or service on a marketplace platform, you will have limited control over the appearance and visibility of your brand. This is because the marketplace platform has a limited number of templates that can be modified based on youryour value. On the other hand, if you have your own e-commerce website, you can freely adjust the appearance of your website to reflect the value of your product or service.

2. Providing a Wide Variety of Channels (omnichannel)

Having a variety of sales types will make it easier for your customers to select a preferred sales platform. This can also reduce risks when third-party channels or marketplaces experience issues or don’t run campaigns that benefit your product. When such situations occur, you can increase sales on your e-commerce website.

3. Increasing Customer Loyalty

You have more opportunities to generate repeat purchases when you sell your products or services through your own e-commerce website. This is because your e-commerce website provides you with customer information, such as email addresses and phone numbers, that you can use to communicate with customers. Therefore, you can build a closer relationship by sending emails and chats to learn about the most recent discount offers. As a result, customers will feel more connected to you, and their loyalty will increase.

4. Improving Search Engine Visibility (Google)

Having your own e-commerce website will enable you to use the various digital marketing channels available. This is impossible if you only sell your products on a marketplace platform. Google will directly crawl your website, allowing you to employ SEO (Search Engine Optimization) and SEM (Search Engine Marketing) techniques. In addition, you can promote your products through various digital channels, such as blogs, videos, and social media. All of these activities have the potential to generate substantial sales revenue over time.

5. Creating Cross-marketing Opportunities

Collaboration is the most important aspect of any business. If you have an e-commerce website, this will be easier. Cross-promotional marketing involves collaborating with other brands or products to increase sales. If you use other marketplace or third-party platforms, these promotional opportunities will not work optimally.

That is why sellers or brand owners need to have their own e-commerce websites. Ensure that, when you have your own e-commerce website, your customers have access to the appropriate e-commerce payment system. You can implement e-commerce payment through MitraComm Ekasarana’s business unit, MitraComm Ekasarana Channel Solution (MECS). With over 288 e-commerce websites developed in collaboration with MECS, the MECS team’s expertise is beyond question.

Contact us at marketing@phintraco.com for complete and accurate information regarding e-commerce payment methods for your e-commerce website.

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Does your company have an e-commerce website? If not, you should quickly decide to incorporate an e-commerce website into your online sales strategy. If so, your business will expand rapidly because it is accessible to many people. Now is the time to develop the ability of your e-commerce website to serve customers so that your customers will remain loyal to your products. In addition, you can add an e-commerce payment system to simplify the purchasing process for your customers.

The Benefits of E-Commerce Payment

Several payment systems, such as mobile payments or m-banking, credit cards, and other modern channels, are available online alongside the increasing use of the Internet for e-commerce. Online e-commerce payment systems offer numerous benefits for e-commerce websites. Here are the benefits of e-commerce payment:

1. Faster Payment

Traditional payments are much slower than e-commerce payments. Internet-based payments have no time or location restrictions. As a result, your customers can make payments anytime and from any location. In addition, your customers can easily pay for your products or services by using the available electronic payment apps.

2. Secure Payment

The security of the online payment system is provided by a pre-installed application from the bank’s service provider. Usually, mobile banking security systems include tokens, authentication, biometrics, and others. As a result, your customers don’t have to put in any personal information to pay on your e-commerce site, so the payment system is secured.

3. Better Customer Experience

Ecommerce payments can help you deliver a better experience. This allows customers to select the payment method that best suits their preferences. As a result, customers will be loyal to your product if it meets their expectations.

4. Contactless

During the Covid-19 pandemic still affecting Indonesia, many people are still attempting to avoid direct human contact to avoid contracting the corona virus. This makes the growth of online payments even more rapid. The presence of an e-commerce payment feature on your e-commerce website will make it easier for customers to make purchases without leaving their homes, as customers with mobile devices can make online payments.

Due to the integration of online payment systems, cash transactions are beginning to diminish due to the rapid development of technology. Entrepreneurs should begin to recognize the significance of online transactions to make it simpler for businesses to avoid the risk of failure. The presence of e-commerce payments on your sales website is the optimal solution for gaining an advantage over competitors and gaining customer loyalty.

You can collaborate with MitraComm Ekasarana to implement eCommerce payment processing into your e-commerce website. MitraComm Ekasarana, through one of its business units, MitraComm Ekasarana Channel Solution (MECS), has experience presenting e-commerce payments for 288 e-commerce websites. MECS can offer your website’s e-commerce Mandiri Clickpay, ePay BRI, CIMB Clicks, Credit Card, and other payment options based on your business’s requirements.

Contact us at marketing@phintraco.com to present e-commerce payments by the requirements of your e-commerce website.

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