09 September 2022
Why Having Your Own E-commerce Website Is Important
In the past four years, the expansion of e-commerce has increased significantly. The growth of e-commerce has increased from 2.3 trillion in 2017 to 4.88 trillion in 2021. There is an opportunity for your company if you have your own sales website, even though well-known brands dominate the majority. The presence of an e-commerce website for your product or service will diversify your distribution channels.
5 Important Reasons Why Sellers Need Their Own E-commerce Website
Sellers and brand owners need to provide a variety of sales channels. This is done to avoid regulations that may impact sellers in the available marketplaces. In addition, there are a great number of additional reasons why sellers and brand owners should have their own e-commerce websites. These are the reasons why:
- Strengthening Brand Value
When you sell a product or service on a marketplace platform, you will have limited control over the appearance and visibility of your brand. This is because the marketplace platform has a limited number of templates that can be modified based on youryour value. On the other hand, if you have your own e-commerce website, you can freely adjust the appearance of your website to reflect the value of your product or service.
- Providing a Wide Variety of Channels (omnichannel)
Having a variety of sales types will make it easier for your customers to select a preferred sales platform. This can also reduce risks when third-party channels or marketplaces experience issues or don’t run campaigns that benefit your product. When such situations occur, you can increase sales on your e-commerce website.
- Increasing Customer Loyalty
You have more opportunities to generate repeat purchases when you sell your products or services through your own e-commerce website. This is because your e-commerce website provides you with customer information, such as email addresses and phone numbers, that you can use to communicate with customers. Therefore, you can build a closer relationship by sending emails and chats to learn about the most recent discount offers. As a result, customers will feel more connected to you, and their loyalty will increase.
- Improving Search Engine Visibility (Google)
Having your own e-commerce website will enable you to use the various digital marketing channels available. This is impossible if you only sell your products on a marketplace platform. Google will directly crawl your website, allowing you to employ SEO (Search Engine Optimization) and SEM (Search Engine Marketing) techniques. In addition, you can promote your products through various digital channels, such as blogs, videos, and social media. All of these activities have the potential to generate substantial sales revenue over time.
- Creating Cross-marketing Opportunities
Collaboration is the most important aspect of any business. If you have an e-commerce website, this will be easier. Cross-promotional marketing involves collaborating with other brands or products to increase sales. If you use other marketplace or third-party platforms, these promotional opportunities will not work optimally.
That is why sellers or brand owners need to have their own e-commerce websites. Ensure that, when you have your own e-commerce website, your customers have access to the appropriate e-commerce payment system. You can implement e-commerce payment through MitraComm Ekasarana’s business unit, MitraComm Ekasarana Channel Solution (MECS). With over 288 e-commerce websites developed in collaboration with MECS, the MECS team’s expertise is beyond question.
Contact us at marketing@phintraco.com for complete and accurate information regarding e-commerce payment methods for your e-commerce website.
Related article:
Benefits of E-commerce Payment for UMKM Entrepreneurs
Baca juga:
07 September 2022
Benefits of E-commerce Payment for UMKM Entrepreneurs
Does your company have an e-commerce website? If not, you should quickly decide to incorporate an e-commerce website into your online sales strategy. If so, your business will expand rapidly because it is accessible to many people. Now is the time to develop the ability of your e-commerce website to serve customers so that your customers will remain loyal to your products. In addition, you can add an e-commerce payment system to simplify the purchasing process for your customers.
The Benefits of E-Commerce Payment
Several payment systems, such as mobile payments or m-banking, credit cards, and other modern channels, are available online alongside the increasing use of the Internet for e-commerce. Online e-commerce payment systems offer numerous benefits for e-commerce websites. Here are the benefits of e-commerce payment:
- Faster Payment
Traditional payments are much slower than e-commerce payments. Internet-based payments have no time or location restrictions. As a result, your customers can make payments anytime and from any location. In addition, your customers can easily pay for your products or services by using the available electronic payment apps.
- Secure Payment
The security of the online payment system is provided by a pre-installed application from the bank’s service provider. Usually, mobile banking security systems include tokens, authentication, biometrics, and others. As a result, your customers don’t have to put in any personal information to pay on your e-commerce site, so the payment system is secured.
- Better Customer Experience
Ecommerce payments can help you deliver a better experience. This allows customers to select the payment method that best suits their preferences. As a result, customers will be loyal to your product if it meets their expectations.
- Contactless
During the Covid-19 pandemic still affecting Indonesia, many people are still attempting to avoid direct human contact to avoid contracting the corona virus. This makes the growth of online payments even more rapid. The presence of an e-commerce payment feature on your e-commerce website will make it easier for customers to make purchases without leaving their homes, as customers with mobile devices can make online payments.
Due to the integration of online payment systems, cash transactions are beginning to diminish due to the rapid development of technology. Entrepreneurs should begin to recognize the significance of online transactions to make it simpler for businesses to avoid the risk of failure. The presence of e-commerce payments on your sales website is the optimal solution for gaining an advantage over competitors and gaining customer loyalty.
You can collaborate with MitraComm Ekasarana to implement eCommerce payment processing into your e-commerce website. MitraComm Ekasarana, through one of its business units, MitraComm Ekasarana Channel Solution (MECS), has experience presenting e-commerce payments for 288 e-commerce websites. MECS can offer your website’s e-commerce Mandiri Clickpay, ePay BRI, CIMB Clicks, Credit Card, and other payment options based on your business’s requirements.
Contact us at marketing@phintraco.com to present e-commerce payments by the requirements of your e-commerce website.
Related article:
Baca juga:
05 September 2022
Types of Payment for E-commerce Websites
Nowadays, a business needs to have its own sales website. This creates numerous benefits for your business. One of them is to increase customer loyalty. Customers will have access to your products via an e-commerce website as one of their options. In addition, multiple purchase channels will facilitate customer access to their preferred sites on the internet.
When you create a website online, also known as e-commerce, you should ensure that your website offers online payment options. Having the proper payment system is essential as it is one of the primary objectives of e-commerce.
The Right Types of Payment for E-commerce Websites
There are various payment methods available for use in e-commerce. To make your business more attractive to customers, you must determine which payment method best suits your business and which payment method your customers most frequently employ. Here are the types of payment for e-commerce websites:
- Credit Card
If your product is highly valued, you should present credit card payment as a payment option in your e-commerce. Credit cards (CC) are the optimal payment method because they are among the global payment options available. As a business owner, you can reach the international market.
Credit cards have become a simple and secure method of payment. Customers must only enter the card number, expiration date, and CVV. CVV aids in the detection of fraud by comparing customer information and CVV numbers.
- Mobile payments
Today’s digital payment solutions provide customers with prompt resolutions. Their bank’s app must be downloaded for customers to make mobile payments. The widespread use of e-commerce on mobile devices makes mobile payments the optimal solution for customers.
- Modern Channels
Currently, it is not only through banking that payment systems can be made. You can reach customers without credit cards or mobile payments via modern channels. Minimarkets, including Indomaret and Alfamart, accept payment for these contemporary channels. Your e-commerce platform will be able to accept payments from a variety of customers.
These are the payment methods you can implement on your e-commerce website. By implementing these payment methods, more customers can be reached. Your e-commerce website will attract many loyal customers because it accepts multiple payment methods.
You can collaborate with MitraComm Ekasarana via one of its business units, MitraComm Ekasarana Channel Solution (MECS), to present various types of payments for your e-commerce website based on your business requirements. Biller aggregator is one of MitraComm Ekasarana Channel Solution (MECS) solutions. MECS has experience connecting more than 288 e-commerce sites with available payment systems, allowing it to provide your business with various payment options as required.
Contact us at marketing@phintraco.com for more detailed information about e-commerce payments according to your specific requirements.
Related article:
4 Benefits of Using a Biller Aggregator in The Era of Increasing Cashless Transactions
Baca juga:
