18 March 2022
Bringing The Best Feature for Mobile App
How do mobile apps change the world? Before that, only global companies have their mobile apps. One of those companies is Banking which has mobile banking. With the integration of smartphones and technology into our daily lives, digitalization made e-commerce have mobile apps in making buying and selling transactions. Then, in recent years, the Pandemic makes almost industrial fields have mobile apps. Industries like manufacturing, travel and tourism, real estate, fashion, sport, entertainment, and hyperlocal marketplaces have major fiscal shocks.
Now, most of the service we need has their platform. In send items could now through the application. Besides that, UMKM already has its application to be more connected with customers. As we know, investing to make a mobile application is not cheap. The strategy must be planned carefully that the application development can improve revenue. If you want to build mobile apps for your business, make sure your mobile apps have the best features so that your customers are loyal to the products you sell, and it can improve the customers’ number. best feature mobile apps
Tips for Build Best Features for Mobile App
All of you start-up companies or even large companies entering into the digital world must know the best features for your mobile apps so that the investment made will help the company grow. The design of the created application should have exciting features for your customers. Customers like a different and easier experience. Here are the most compelling features of the best mobile apps :
- Simplicity
A simple application is a key to all existing applications. Simplicity gives your app a competitive advantage. A fluid app experience keeps users on their toes. If the application created is slow to load images and information, customers or users can quickly switch to another application. Don’t let it happen in your application.
- Fast loading time
Another main feature in a mobile application is fast loading time. This is what decides for you whether your users keep your app or even leave your app and delete the app. Applications should not take more than 2 seconds to load images or information. Customers don’t want to wait long to get the services they offer, especially if other apps are similar to yours.
- Integrate with Social Media
Social media is the main tool for communication and collaboration. Your business should see this opportunity and take advantage of it. The application’s ability to share content to other social media can make your application more known to many people and increase new users. The ease of logging in to applications using social media can also be one of the right features to make it easier for your customers to register for your application.
- In-App Payment System
Moreover, integration is one of the most valuable things for your business. Integrating Payment gateway solutions is very important to be available in the application. This will make the checkout process safer and faster. The payment system available in the application is also something that customers consider that your application is legit. The payment gateway in the application must also have a fast loading time, so you don’t lose customers.
- User testimonials
Testimonials become an important feature for the application. Users already using your app can give their opinion about the services you create. This will also help you get new users.
- Compatible with iOS and Android systems
Android and iOS are the most popular systems used by the community. It is best if an application can be installed on both systems to have more customer segmentation. The possibility that your application will succeed in the market is maximized. best feature mobile apps
Build Your Business Mobile App with Mitracomm Ekasarana
The best features that have been described can be easily prevented if you cooperate with Mitracomm Ekasarana, a subsidiary of the Phintraco Group. You can also add other features according to the company’s needs and problems. Mitracomm Ekasarana has three business units: Mitracomm Ekasarana Channel Solution (MECS), which serves mobile application development. System coding to API integration and platform availability for Android and iOS can be done with MECS. MECS has a team of experts and experience serving companies in various industries, one of which is in the financial industry. You can see the problems and challenges as well as the solutions presented here.
Visit our website at http://mecs.mitracomm.com/ or contact us via email at marketing@phintraco.com to get complete information about the mobile application solution.
best feature mobile app
16 March 2022
Optimize Your Mobile Banking to Meet Millennial and Gen Z Expectations
Data by the Badan Pusat Statistik (BPS) in 2020 revealed that millennials and gen z cover about 53.81% of the total population of Indonesia. This number is more than half of the Indonesian, and it can show that these 2 generations have a significant role in every business process in Indonesia. These two generations have more or less changed the world and driven major transformations in consumer behavior, work ethics, and technological innovation. Besides, the increasing popularity of the internet has also attracted millennials and gen z to a simple and efficient service. Mobile banking is one of the service channels that has become a part of life for both of these generations.
Millennials and Gen Z: The Main Users of Mobile Banking
Race against time every day has become a habit for young generations. Millennial and generation z customers tend to find ways to save time wherever they can. Thus, companies must be able to meet the needs of these young customers who want to access their lives (in this case, their money) whenever and wherever they want, through mobile banking. Since millennials and gen z are heavily dependent on mobile banking, companies must be able to adapt better strategies to take advantage of this opportunity. They must optimize their product (mobile banking) to achieve young customers’ expectations. To achieve even greater satisfaction, companies must first broaden their understanding of how consumers perceive financial technology and exceed those expectations.
3 Key Factors to Boost Young Customers’ Satisfaction
By understanding the critical factors of customer satisfaction, banking companies have a significant opportunity to capture market share with millennials and gen z as the main targets. Some of the factors influencing the satisfaction and retention of these young customers on mobile banking are listed below.
1. Availability
Mobile banking is gaining popularity because it offers time flexibility suitable for the younger generation. Companies must ensure that their mobile banking services can always be available around the clock, without time restrictions. System maintenance time must also be considered so that mobile banking does not experience downtime for too long.
2. Security
Financial institutions are prioritizing security, including banks. Companies must implement extra security procedures for their mobile banking users. Use multi-factor authentication for mobile banking and online bank accounts if necessary.
3. Features
Mobile banking is attractive to the younger generation because of its features. Simple features to access accounts and check transaction history are not enough. Add other valuable features, including personal financial advice content, savings features, or even virtual assistants, because they are suitable for the younger generation who likes to explore more.
Develop Optimal Mobile Banking With MECS
To meet the expectations and satisfy bank customers dominated by millennials and gen z, you must develop optimal mobile banking. Develop optimal mobile banking with Mitracomm Ekasarana through MECS. MitraComm Ekasarana Channel Solution, or MECS, is one of Mitracomm Ekasarana’s business units that provides the best services for companies. The mobile banking solution from MECS has various superior advantages for you to compete with other banks.
Entrust your mobile banking development to MECS, which has more than 20 years of experience implementing integrated services for well-known companies.
Find out more information about one of the solutions offered by MECS, called the mobile banking solution, by sending an email to marketing@phintraco.com.
References:
https://www.forbes.com/advisor/banking/benefits-of-digital-banking/
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14 March 2022
The Importance of Having a Mobile App for Your Business
The world is currently still in a pandemic status due to Covid-19. Hence, companies must develop better strategies to interact with customers virtually. Currently, the company’s goal to survive during the pandemic is by increasing sales, improving efficiency, and making customers loyal to the company.
Based on data compiled from Forbes, it is known that businesses with a loyalty program tend to have 20% more sales than businesses that do not have a loyalty program. There are many types of loyalty programs that you can make to increase sales, one of them is by building a Mobile App to make it easier for customers to see your products and make transactions.
How Mobile App Helps Improve Your Business Performance
A mobile app can be an unusual application and have many functions. A mobile app can be used as a source of information, make buying and selling transactions, and even interact directly with customers if you have live chat and video live sales features. Then how a mobile app can help your business? Here are several things a mobile application can do for your business.
- Increase sales
A mobile app can run various customer loyalty programs. Of course, these loyalty programs are designed to make your customers use your mobile application more often than before and make more transactions. You can create a game so that your customers can earn exchangeable points for shopping vouchers. The more customers play the game, the more vouchers the customer has. So, they can make more purchases, and you also get increased sales.
- Improve efficiency
A mobile app that has been integrated with logistics, purchasing, and other systems will help improve the efficiency of the company’s performance. If a transaction occurs on a mobile app, it will provide real-time information to the packing and purchasing teams. Thus, your company will be more efficient and minimize human errors due to missed communication.
- Boost customer loyalty
Using a mobile app allows you to interact directly with customers. The push notification feature will enable you to interact directly with customers because it can be adjusted to customers’ behavior when interacting with the mobile application. As quoted in Forbes, push notifications to have more than 90% open rates compared to email, which is only 25-30%. The more often customers open the application, the more loyal your customers will be, making transactions as often as possible.
Build a Mobile App for Your Business With Mitracomm Ekasarana
You can apply many strategies to build a mobile app for your business. A mobile app can be an effective strategy to improve your business performance for customers and employees. You can build a mobile app with Mitracomm Ekasarana. Mitracomm Ekasarana is a company with various compatible services for customers, one of them is building a mobile application. The services provided by Mitracomm Ekasarana through the Mitracomm Ekasarana Channel Solution (MECS) to build a mobile application covers all aspects of application development. A reliable MECS team can provide API integration coding and create mobile applications for both Android and iOS systems. MECS has also succeeded in assisting many companies in various industries to develop applications, including the financial sector.
Mitracomm Ekasarana Channel Solution is a business unit owned by Mitracomm Ekasarana, a subsidiary of the Phintraco Group.
Contact us through email marketing@phintraco.com to get more comprehensive information about the solution offered by MECS, including the mobile application.
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